Client Showcase: Warroad's Riverbend Skating Path

 

From A Small Town to The Big Apple

Friend of a friend’s Client Recap: Warroad Community Partners

These are the stories PR professionals love — and it’s clear that these are the stories that everyone else loves, too! We began our partnership with Warroad Community Partners to showcase its city, a Minnesota town located six miles south from the Canadian border, with a population of less than 2,000.

Also known as Hockeytown USA, the Warroad community joined together to initially connect several hockey rinks, which then ultimately ended up being a 2.5-mile skate path that hundreds of residents and visitors enjoy each day.

It was a great feel-good story about how a community pulled together during a pandemic and within minutes of sending out our media pitch, we secured our first broadcast interview highlighting the Riverbend Skate Path. And media begets media - one thing led to another and in a matter of weeks, we secured almost 80 regional and national placements, resulting in nearly 275 million impressions, one of which was a Good Morning America feature you see below.

Now, who’s going to join me for a trip to Warroad?! Let’s lace up our skates!

Some more key placements below!

Star Tribune

Warroad, Minn. comes together on a miles-long skate path

WCCO-TV

Interview: Warroad’s Plan To Use River For Community Skating

 
 

January 28, 2021

MSN

Warroad, Minn. comes together on a miles-long skate path

Minnesota Public Radio

In Warroad, a 2.5-mile skate path is connecting neighbors

K102 FM

Only In Minnesota! Community Creates 2 Mile Skating Path Connecting Rinks

MinnPost

Warroad dads create 2.5 mile-long skate path
Est. Audience 64,192
01/28/21

Cities 97.1

Community Of Warroad, MN Creates 2 Mile Skating Path

 
 
 
Media PlacementChristine Scherping