Welcome to_
the conversation.

Person standing on speaker
Who We Are
person holding bell

We are_
connectors, with a twist.

A team of connected strategic thinkers, we get people talking. About your brand. Our results-driven media relations and influencer campaigns break the traditional mold. Harnessing the whole of your brand story, we craft entire communications programs that cut through the clutter to amplify reach, boost impact, and elevate your brand to a bigger conversation.

What we do
person holding ballons

We do_
your brand story, bigger.

Think of us as your powerhouse friend. The one who knows everyone who is anyone, and wants nothing more than to save you a seat in the room where it happens.

Meet Our Clients

We keep excellent company_

logologologologologologologologologologologologologologologologologologo

About
our
founder

Christine Scherping, Founder
Meet Christine_

For more than 20 years, Christine has collaborated with startups, Fortune 500s and everything in between. Bringing her signature flair (and warmth) to brand storytelling, she started Friend of a Friend in 2018 to help clients forge valuable connections with audiences turned advocates.

Our clients aren't the only ones who adore her. Christine's racked up all sorts of industry awards and recognition, including being named one of PR Week's Women Champions of PR.

Our Team

Christine Scherping
Christine
Scherping
Aka The Original Friend
Founder
Tara Neibeling
Tara
Neibeling
Aka The Jokester
Media Relations
Johannah Kneen
Johannah
Kneen
Aka Social Butterfly
Community Relations
Jamie Tanker
Jamie
Tanker
Aka JT
Influencer Relations
Katie Hickmam
Katie
Hickmam
Aka Cat Herder
Account Director
Zoe Holmquist
Zoe
Holmquist
Aka The Amplifier
Affiliate Marketing
David Swanson
David
Swanson
Aka The Dude on the Team
Creative Director
Meredith
Kish
Aka Kish
Media Relations
Emma Larson
Emma
Larson
Aka Savvy Searcher
Influencer Relations
Sarah
Chivers
Aka Trendsetter
Influencer Relations
Megan Benedict
Megan
Benedict
Aka Cinephile
Media Relations
Lynne
Morioka
Aka The Writer
Content
Christine Scherping
Christine
Scherping
Aka The Original Friend
Founder
Tara Neibeling
Tara
Neibeling
Aka The Jokester
Media Relations
Johannah Kneen
Johannah
Kneen
Aka Social Butterfly
Community Relations
Jamie Tanker
Jamie
Tanker
Aka JT
Influencer Relations
Katie Hickmam
Katie
Hickmam
Aka Cat Herder
Account Director
Zoe Holmquist
Zoe
Holmquist
Aka The Amplifier
Affiliate Marketing
David Swanson
David
Swanson
Aka The Dude on the Team
Creative Director
Meredith
Kish
Aka Kish
Media Relations
Emma Larson
Emma
Larson
Aka Savvy Searcher
Influencer Relations
Sarah
Chivers
Aka Trendsetter
Influencer Relations
Megan Benedict
Megan
Benedict
Aka Cinephile
Media Relations
Lynne
Morioka
Aka The Writer
Content

We know_
How to make brands happen.

We’ve all met that person. Cool, but never aloof. Connected, but never exclusionary. Always ready with coveted info on the next big thing. That’s our team. The consummate 'friend of a friend.'

We’re all about bringing our PR and influencer pixie dust to your story. And by pixie dust we mean clear communication, insights-driven research and strategic thinking that gets things done for your brand.

Let’s Talk

We want_
To make your acquaintance.